Understanding the Summer Slump Every year, July and August bring a noticeable slowdown as the world takes a summer break. According to a survey by Statista, 68% of Europeans plan their vacations during these months, causing a significant drop in business activities. With popular destinations like the Mediterranean bustling, countries like Germany experience the summer…
Hello, fellow electronics enthusiasts. As we gear up for 2024, it’s time to take a look at the top 10 emerging technologies that are set to revolutionize the field of electronics engineering. These advancements promise to bring exciting changes, making our work more innovative and efficient and will likely appear at a few industry events…
The National Samsung Electronics Union (NSEU) has called on its approximately 30,000 members to go on an indefinite strike, demanding better pay and benefits. This escalation follows a three-day general strike and a perceived lack of willingness from Samsung management to engage in meaningful negotiations. The NSEU, representing nearly a quarter of Samsung Electronics’ workforce…
Word of mouth is the most crucial form of marketing across most industries, and engineering is no exception. As we have reviewed in the Rational Decision Making model, colleagues play a significant role in assessing options and making purchasing decisions. But how do you influence word of mouth? How do you make an impression that…
In-person events and exhibitions are vital components of marketing to engineers. These events offer unparalleled opportunities for face-to-face interaction, which can significantly influence purchasing decisions. According to a study by the Center for Exhibition Industry Research (CEIR), 81% of trade show attendees have buying authority, and 77% of executive decision-makers found at least one new…
Between 2014 and 2023, China filed an impressive 38,000 generative AI-related patents, significantly outpacing the USA’s 6,276 patents, out of a global total of 50,000 patents, according to the World Intellectual Property Organisation (WIPO). Notably, 25% of these 50,000 patents were filed in the past year alone. “This is a booming area that is growing…
When marketing to those involved in procurement, especially in a B2B engineering transaction, there needs to be understanding that transactions are multifaceted and complex. If the product or service is related to a contractual obligation over a period of time as well, the complexity of the decision will increase in correlation with the number of…
