Word of mouth is the most crucial form of marketing across most industries, and engineering is no exception. As we have reviewed in the Rational Decision Making model, colleagues play a significant role in assessing options and making purchasing decisions. But how do you influence word of mouth? How do you make an impression that…
In-person events and exhibitions are vital components of marketing to engineers. These events offer unparalleled opportunities for face-to-face interaction, which can significantly influence purchasing decisions. According to a study by the Center for Exhibition Industry Research (CEIR), 81% of trade show attendees have buying authority, and 77% of executive decision-makers found at least one new…
Between 2014 and 2023, China filed an impressive 38,000 generative AI-related patents, significantly outpacing the USA’s 6,276 patents, out of a global total of 50,000 patents, according to the World Intellectual Property Organisation (WIPO). Notably, 25% of these 50,000 patents were filed in the past year alone. “This is a booming area that is growing…
The integration of Video Assistant Referee (VAR) technology into football, especially during major tournaments like the UEFA European Championship (EUROs), represents a significant technological advancement in sports. This article explores the sophisticated technology behind VAR, highlighting its impact on the game and the engineering marvels that make it possible. The Engineering Behind VAR VAR technology…
Advancements in Washable, Stretchable Electronics for Medical Wearables Nottingham Trent University is pioneering washable, stretchable electronics for medical wearables using 4mm diameter elastomer fibres. These fibres serve as substrates for flexible printed circuit boards (PCBs) that are helically wound and bonded to the core, allowing the electronics to stretch. Design and Functionality The design involves…
As one of the most anticipated events in the electronics industry, Electronica 2024 is set to showcase the latest advancements and trends that will shape the future of technology. Scheduled to take place in Munich, Germany, this event will gather industry leaders, innovators, and professionals from around the globe. Here’s a glimpse of what attendees…
The resurgence of old school electronics is captivating attention due to a mix of nostalgia, unique aesthetics, and the practical benefits of durability and repairability. Devices such as retro radios, turntables, and vintage gaming consoles are not only visually appealing but also built to last, offering a stark contrast to the often disposable nature of…
The UK faces a significant challenge with electronic waste (e-waste) due to the rapid advancement of technology and the constant turnover of electronic devices. Effective recycling of e-waste is crucial for both environmental protection and resource conservation. The Scale of the Problem E-waste is one of the fastest-growing waste streams in the UK. It includes…
A consortium funded by Horizon Europe is set to develop laser sensors that will help satellites navigate with ultra precision and enable drones to fly further for longer. The project aims to unlock new possibilities in space navigation, autonomous systems, and earth monitoring while boosting Europe’s technological sovereignty. Launched by the European Commission under the…
Buying refurbished electronics can be a cost-effective and environmentally friendly option for consumers in the UK. Refurbished devices, such as smartphones, laptops, and tablets, are pre-owned items that have been restored to like-new condition by the manufacturer or a certified refurbisher. Here’s what you need to know when considering refurbished electronics: Benefits of Refurbished Electronics…
